How This New Performance Currency Is Helping Brands Maximize Ad Campaigns

DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. A 20-member team of data scientists, product experts and marketing analysts will power the Attention Lab, which will focus on providing advertisers with attention-based insights and recommendations on campaign performance. It’s powered…

Leave a Reply

Your email address will not be published. Required fields are marked *