Amazon Prime Day was bad for Apple fans – here’s what Prime Day 2 needs to have

Next week, Amazon’s holding a rare second “Prime Day” event of the year. The two-day discount spectacle is being held three months after the traditional event ended and weeks before Black Friday and the start of the traditional holiday shopping season. 

The July event wasn’t exciting for anyone looking for deep discounts on Apple products. So should fans of all things Apple get excited about the October 11-12 shopping event? Perhaps, if only because of the calendar and recent moves made by Apple. 

Here’s what Amazon needs to do for Apple fans this Prime Day

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