B-to-B Marketers Must Remember to Target the Humans Behind the Brands

The challenge The broader marketing world seems to be moving faster than ever. But the b-to-b world tends to be stuck working in a mode of legacy; a sort of slumber that rests on the satisfying feeling that things in b-to-b just move a little slower. B-to-b marketing and sales teams tend to approach their…

Leave a Reply

Your email address will not be published. Required fields are marked *