Inside OKRP’s Strategy for Burger King’s New ‘You Rule’ Tagline

In the 1970s, Burger King told customers they could “Have it Your Way” with a catchy jingle and a campaign that became iconic for its message and earworm melody. That sentiment is back, but with a modernized tag that continues to empower the consumer. “You Rule” is the theme of Burger King’s first campaign from…

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