Peloton Is Slashing Marketing. Can It Survive Without Clearer Branding?

After a year of financial struggles, and deeper recessionary fears looming, Peloton is seeking to get its bottom line in shape with a familiar tactic for tough times: It’s issuing massive budget cuts–starting with the marketing department. According to CEO Barry McCarthy, Peloton is laying off 500 staffers after suffering six consecutive quarterly losses, according…

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